For founders and small teams

More ideas than time?
Decide what to pursue.

Collect ideas privately or with your team.

Capture an idea

AI research, if it helps

Advocate – AI

The case for

Auditor – AI

The case against

Your decision – Human

ExecuteHoldPass

Three steps. Your decision.

  1. Your idea

    Type or dictate an idea. Invite your team to contribute.

  2. AI audit optional

    Read the case for, the case against, sources and uncertainty.

  3. Your decision

    Choose Execute, Hold or Pass. Pass needs a reason.

Struggling to come up with ideas? Start here.

Browse real public Frontlogs to see how other founders structure their reasoning, or find inspiration for your own business.

Browse the Public Library

AI research is optional: included in a plan, or $5 for one audit.